WEB ANALYTICS

The total number of visits and page views your site received, the average number of page views per visit (P/V), and the number of visits and page views over time. Averages are calculated over the entire selected date range including dates not yet elapsed when applicable.

The number of first-time visits and returning visits.

The cities from which the most visitors come to your site.

Your top referral sources.

Conversion Summary:

Have visits and conversion rates increased or decreased? This report shows whether the total number of visits, the number of conversions for each goal, and the conversion rates for each goal have increased or decreased from a previous date range to the current date range.

Marketing Summary:

Have the marketing efforts become more or less effective? This report shows the increase or decrease in visits and conversion rates associated with your top five sources (such as search engines and referral sites), top five keywords, and top five campaigns.

Content Summary:

Has the website content become more or less effective at retaining visitors? This report shows whether site entrances, bounce rates, exits, and page views have increased or decreased from a previous date range to the current date range.

  Site Maintenance:

It is not enough to attract visitors to your client’s site. You should also make sure they do not leave straight away. Studies have shown that nearly a third of people do not return because of usability and quality issues. Naturally, you must find and fix revenue-burning problems.

I will regularly examine all your site's Web pages and check for common problems such as:

Broken links

Missing images

Untitled pages

Slow pages

Broken anchors

Missing Meta tags

Stale Content etc.

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